BBA Business Policy and Strategy Notes Unit 2

BBA BPS Notes PDF IPU. 

UNIT 2 Environmental Analysis

• Need, Characteristics, and Categorization of Environmental Factors
• Approaches to the Environmental Scanning Process
• Structural Analysis of Competitive Environment
• ETOP a Diagnosis tool
• Analysis of Internal Resource
• Strengths and Weakness, Resource Audit
• Strategic Advantage Analysis
• Value-Chain Approach to Internal Analysis
• Method of Analysis and Diagnosing Corporate Capabilities- Functional Area Profile and Resource Deployment Matrix, Strategic Advantage Profile
• SWOT Analysis
• Mckinsey’s  7s Framework

Share with your friends! :)