BBA Business Policy and Strategy Notes Unit 2

Business_Policy_&_Strategy_Unit_2.pdf

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Subject: Business Policy and Strategy

BBA BPS Notes PDF IPU. 

UNIT 2 Environmental Analysis

  • Need, Characteristics, and Categorization of Environmental Factors
  • Approaches to the Environmental Scanning Process
  • Structural Analysis of Competitive Environment
  • ETOP a Diagnosis tool
  • Analysis of Internal Resource
  • Strengths and Weakness, Resource Audit
  • Strategic Advantage Analysis
  • Value-Chain Approach to Internal Analysis
  • Method of Analysis and Diagnosing Corporate Capabilities- Functional Area Profile and Resource Deployment Matrix, Strategic Advantage Profile
  • SWOT Analysis
  • Mckinsey’s  7s Framework

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Last Updated: July 17, 2022

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