BBA BPS Notes PDF IPU.
UNIT 2 Environmental Analysis
- Need, Characteristics, and Categorization of Environmental Factors
- Approaches to the Environmental Scanning Process
- Structural Analysis of Competitive Environment
- ETOP a Diagnosis tool
- Analysis of Internal Resource
- Strengths and Weakness, Resource Audit
- Strategic Advantage Analysis
- Value-Chain Approach to Internal Analysis
- Method of Analysis and Diagnosing Corporate Capabilities- Functional Area Profile and Resource Deployment Matrix, Strategic Advantage Profile
- SWOT Analysis
- Mckinsey’s 7s Framework
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