BBA Digital Marketing Notes Unit 2
Digital_Marketing_Unit_2.pdf
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Subject: Digital Marketing
Digital Marketing IPU Notes. Download and share with your friends studying in BBA programme of GGSIPU.
UNIT 2 Online Buyer Behavior and Models
- The Marketing Mix. (7 P’s) in online context
- Managing the online customer experience
- Planning website design
- Understanding site user Requirement
- Site Design and Structure
- Developing and Testing Content
- Integrated Internet Marketing Communications (IIMC)
- Objectives and Measurement of interactive marketing communication
Last Updated: July 17, 2022
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