BBA Digital Marketing Notes Unit 2

Digital Marketing IPU Notes. Download and share with your friends studying in BBA programme of GGSIPU.

UNIT 2 Online Buyer Behavior and Models

• The Marketing Mix. (7 P’s) in online context
• Managing the online customer experience
• Planning website design
• Understanding site user Requirement
• Site Design and Structure
• Developing and Testing Content
• Integrated Internet Marketing Communications (IIMC)
• Objectives and Measurement of interactive marketing communication