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BBA Digital Marketing Notes Unit 2


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Category: Notes

Subject: Digital Marketing

Digital Marketing IPU Notes. Download and share with your friends studying in BBA programme of GGSIPU.

UNIT 2 Online Buyer Behavior and Models

  • The Marketing Mix. (7 P’s) in online context
  • Managing the online customer experience
  • Planning website design
  • Understanding site user Requirement
  • Site Design and Structure
  • Developing and Testing Content
  • Integrated Internet Marketing Communications (IIMC)
  • Objectives and Measurement of interactive marketing communication

Last Updated: July 17, 2022