BBA International Business Management Notes Unit 2

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UNIT 2 Globalization

• Impact of Globalization-1
• Impact of Globalization-2
• Technology and its Impact, Enhancing Technological Capabilities
• Technology Generation, Technology Transfer, Technology Diffusion
• Dissemination and Spill Over
• Rationale for Globalization
• Liberalization and Unification of World Economics
• International Business Theories
• Trade Barriers – Tariff and Non-Tariff Barriers