Share with your friends and help us grow! RM is an important subject and is taught in the 4th semester of IPU BBA program.
UNIT 4 Promotion:
- Promotional Objectives
- Factors Influencing choice of Promotional Mix.
- Push vs. Pull Strategy
- Advertising-Definition and Importance
- Comparison of Advertising Media
- Personal Selling – Purpose, Types, Limitations
- Publicity and Public Relations- Definition, Importance
- Publicity and Public Relations- Types or Tools
- Direct Marketing
- Digital Marketing-Types
- Digital Marketing- Advantages and Challenges