BBA Research Methodology Notes Unit 4


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Subject: Research Methodology

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UNIT 4 Promotion:

  • Promotional Objectives
  • Factors Influencing choice of Promotional Mix.
  • Push vs. Pull Strategy
  • Advertising-Definition and Importance
  • Comparison of Advertising Media
  • Personal Selling – Purpose, Types, Limitations
  • Publicity and Public Relations- Definition, Importance
  • Publicity and Public Relations- Types or Tools
  • Direct Marketing
  • Digital Marketing-Types
  • Digital Marketing- Advantages and Challenges

Last Updated: July 17, 2022