BBA Research Methodology Notes Unit 4
Research_Methodology_Unit_4.pdf
File size: 61.5 KB
File content type: application/pdf
Category: Notes
Subject: Research Methodology
Share with your friends and help us grow! RM is an important subject and is taught in the 4th semester of IPU BBA program.
UNIT 4 Promotion:
- Promotional Objectives
- Factors Influencing choice of Promotional Mix.
- Push vs. Pull Strategy
- Advertising-Definition and Importance
- Comparison of Advertising Media
- Personal Selling – Purpose, Types, Limitations
- Publicity and Public Relations- Definition, Importance
- Publicity and Public Relations- Types or Tools
- Direct Marketing
- Digital Marketing-Types
- Digital Marketing- Advantages and Challenges
Last Updated: July 17, 2022
Related
Three Ammeter Method
Category: Practical FilesJuly 16, 2022
BBA MPOB Notes Unit 2
Category: NotesJuly 16, 2022
Theory of Computation
Category: NotesJuly 16, 2022
Ordinary Differential Equations
Category: NotesJuly 16, 2022
[MPMC] Microprocessor and Microcontrollers Aakash
Category: Question PapersJuly 16, 2022
Information Security EDI Notes - Unit 2
Category: NotesJuly 16, 2022
EHVACDC unit 2 FACTS topic
Category: NotesJuly 17, 2022
IPU Business Policy Notes Unit 4 PDF
Category: NotesJuly 17, 2022
Human Resource Management Notes Unit 1
Category: NotesJuly 17, 2022
Computer Applications Notes Unit 2
Category: NotesJuly 16, 2022