BBA SDM Notes Unit 3 PDF
Sales_&_Distribution_Management_Unit_3.pdf
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Category: Notes
Subject: Sales and Distribution Management
IPU Sales and Distribution Management Notes for 6th semester BBA course.
UNIT 3 Distribution Channels and Institutions
- Functions of Intermediaries
- Types and Role of channel Intermediaries in India for consumer and Industrial Products
- Retail–Structure, Types and Role
- Strategies, Performance Measure, Franchising
- Retail Scenario in India
- Wholesaling-Features, Classification, Decisions, Trends and Future
Last Updated: July 17, 2022
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