BBA SDM Notes Unit 3 PDF

IPU Sales and Distribution Management Notes for 6th semester BBA course.

UNIT 3 Distribution Channels and Institutions

• Functions of Intermediaries
• Types and Role of channel Intermediaries in India for consumer and Industrial Products
• Retail–Structure, Types and Role
• Strategies, Performance Measure, Franchising
• Retail Scenario in India
• Wholesaling-Features, Classification, Decisions, Trends and Future