BBA SDM Notes Unit 3 PDF

Sales_&_Distribution_Management_Unit_3.pdf

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Category: Notes

Subject: Sales and Distribution Management

IPU Sales and Distribution Management Notes for 6th semester BBA course.

UNIT 3 Distribution Channels and Institutions

  • Functions of Intermediaries
  • Types and Role of channel Intermediaries in India for consumer and Industrial Products
  • Retail–Structure, Types and Role
  • Strategies, Performance Measure, Franchising
  • Retail Scenario in India
  • Wholesaling-Features, Classification, Decisions, Trends and Future

Last Updated: July 17, 2022

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