BBA Services Marketing Notes Unit 2

BBA305_Services_Marketing__Unit_2.pdf

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Category: Notes

Subject: Services Marketing

Download Services Marketing IPU Notes for BBA program.

UNIT 2 Consumer Behavior in Services & Measuring Service Quality

  • Consumer Behavior in Services
  • Measuring Service Quality and Customer Satisfaction
  • SERVQUAL scale and its usage
  • GAP’s Model
  • Modes of Service Recovery

 

Last Updated: July 17, 2022

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