BBA Services Marketing Notes Unit 2
BBA305_Services_Marketing__Unit_2.pdf
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Category: Notes
Subject: Services Marketing
Download Services Marketing IPU Notes for BBA program.
UNIT 2 Consumer Behavior in Services & Measuring Service Quality
- Consumer Behavior in Services
- Measuring Service Quality and Customer Satisfaction
- SERVQUAL scale and its usage
- GAP’s Model
- Modes of Service Recovery
Last Updated: July 17, 2022
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