BBA BC Notes for IPU.
UNIT 2 Communicating in a Multicultural World
- Idea of a Global World Communication
- Impact of Globalization on Organizational and Multicultural Communication
- Understanding Culture for Global Communication- Etic and Emic Approaches to Culture
- The Cross Cultural Dimensions of Business Communication
- Technology and Communication
- Ethical and Legal issues in Business communication
- Overcoming Cross Cultural Communication