Business Communication Notes Unit 2

BBA BC Notes for IPU.

UNIT 2 Communicating in a Multicultural World

• Idea of a Global World Communication
• Impact of Globalization on Organizational and Multicultural Communication
• Understanding Culture for Global Communication- Etic and Emic Approaches to Culture
• The Cross Cultural Dimensions of Business Communication
• Technology and Communication
• Ethical and  Legal issues in Business communication
• Overcoming Cross Cultural Communication