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Business Communication Notes Unit 2


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File content type: application/pdf

Category: Notes

Subject: Business Communication

BBA BC Notes for IPU.

UNIT 2 Communicating in a Multicultural World

  • Idea of a Global World Communication
  • Impact of Globalization on Organizational and Multicultural Communication
  • Understanding Culture for Global Communication- Etic and Emic Approaches to Culture
  • The Cross Cultural Dimensions of Business Communication
  • Technology and Communication
  • Ethical and  Legal issues in Business communication
  • Overcoming Cross Cultural Communication

Last Updated: July 17, 2022