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Business Environment Notes IPU


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File content type: application/pdf

Category: Notes

Subject: Business Environment

Unit 1 Notes for Business Environment. BE is generally taught in the 2nd semester BBA program of GGSIPU colleges.

UNIT 1 An Overview of Business Environment

  • Type of Environment- Internal, External
  • Micro Environment
  • Macro Environment
  • Socio-Cultural Environment
  • Competitive Structure of industries
  • Environmental Analysis, Strategic Management
  • Managing Diversity
  • Scope of Business
  • Characteristic of Business
  • Process and Limitations of Environmental Analysis
  • Concept of Economic Growth, Economic Development
  • Basic Characteristics of Indian Economy

Last Updated: July 17, 2022