Business Environment Notes IPU

Unit 1 Notes for Business Environment. BE is generally taught in the 2nd semester BBA program of GGSIPU colleges.

UNIT 1 An Overview of Business Environment

• Type of Environment- Internal, External
• Micro Environment
• Macro Environment
• Socio-Cultural Environment
• Competitive Structure of industries
• Environmental Analysis, Strategic Management
• Managing Diversity
• Scope of Business
• Characteristic of Business
• Process and Limitations of Environmental Analysis
• Concept of Economic Growth, Economic Development
• Basic Characteristics of Indian Economy