Our Android App Also Got an Upgrade. Download now!

Business Policy Notes Unit 1 PDF


File size: 348 KB

File content type: application/pdf

Category: Notes

Subject: Business Policy and Strategy

Download BBA Business Policy and Strategy Notes IPU. BPS is taught in 6th semester of GGSIPU BBA course.

UNIT 1 Introduction

  • Nature, Importance and Scope of Business Policy
  • Evolution of Business
  • Forecasting of Business
  • Long Range Planning of Business
  • Strategic Management
  • Strategic Management Process
  • Formulation Phase – Vision, Mission, Environmental Scanning, Objective and Strategy
  • Implementation Phase – Strategic Activities, Evaluation and Control

Last Updated: July 17, 2022