Business Policy Notes Unit 1 PDF

Download BBA Business Policy and Strategy Notes IPU. BPS is taught in 6th semester of GGSIPU BBA course.

UNIT 1 Introduction

• Nature, Importance and Scope of Business Policy
• Evolution of Business
• Forecasting of Business
• Long Range Planning of Business
• Strategic Management
• Strategic Management Process
• Formulation Phase – Vision, Mission, Environmental Scanning, Objective and Strategy
• Implementation Phase – Strategic Activities, Evaluation and Control