IPU Business Policy Notes Unit 4 PDF

Download BBA Business Policy and Strategy Notes for GGSIPU BBA course. This note contains content according to Unit 4 syllabus.

UNIT 4 Choice of Business Strategies

• BCG Model
• Stop-Light Strategies Model
• Directional Policy Matrix (DPM) Model
• Product/Market Evolution – Matrix and Profit impact of Market Strategy (PIMS) Model
• Major Issues involved in the Implementation of Strategy
• Organizational Cultural and Behavior Factors
• Organization Structure
• Role of Leadership
• Resource Allocation