IPU Business Policy Notes Unit 4 PDF


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Category: Notes

Subject: Business Policy and Strategy

Download BBA Business Policy and Strategy Notes for GGSIPU BBA course. This note contains content according to Unit 4 syllabus.

UNIT 4 Choice of Business Strategies

  • BCG Model
  • Stop-Light Strategies Model
  • Directional Policy Matrix (DPM) Model
  • Product/Market Evolution – Matrix and Profit impact of Market Strategy (PIMS) Model
  • Major Issues involved in the Implementation of Strategy
  • Organizational Cultural and Behavior Factors
  • Organization Structure
  • Role of Leadership
  • Resource Allocation

Last Updated: July 17, 2022