IPU Business Policy Notes Unit 4 PDF
Business_Policy_&_Strategy_Unit_4.pdf
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Category: Notes
Subject: Business Policy and Strategy
Download BBA Business Policy and Strategy Notes for GGSIPU BBA course. This note contains content according to Unit 4 syllabus.
UNIT 4 Choice of Business Strategies
- BCG Model
- Stop-Light Strategies Model
- Directional Policy Matrix (DPM) Model
- Product/Market Evolution – Matrix and Profit impact of Market Strategy (PIMS) Model
- Major Issues involved in the Implementation of Strategy
- Organizational Cultural and Behavior Factors
- Organization Structure
- Role of Leadership
- Resource Allocation
Last Updated: July 17, 2022
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