IPU Marketing Management Notes Unit 4

UNIT 4 Promotion:

• Promotional Objectives
• Factors Influencing choice of Promotional Mix.
• Push vs. Pull Strategy
• Advertising-Definition and Importance
• Comparison of Advertising Media
• Personal Selling – Purpose, Types, Limitations
• Publicity and Public Relations- Definition, Importance
• Publicity and Public Relations- Types or Tools
• Direct Marketing
• Digital Marketing-Types
• Digital Marketing- Advantages and Challenges

Download BBA MM Notes for IPU. Topic to topic covered according to the syllabus.