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IPU Marketing Management Notes Unit 4


File size: 524 KB

File content type: application/pdf

Category: Notes

Subject: Marketing Management

UNIT 4 Promotion:

  • Promotional Objectives
  • Factors Influencing choice of Promotional Mix.
  • Push vs. Pull Strategy
  • Advertising-Definition and Importance
  • Comparison of Advertising Media
  • Personal Selling – Purpose, Types, Limitations
  • Publicity and Public Relations- Definition, Importance
  • Publicity and Public Relations- Types or Tools
  • Direct Marketing
  • Digital Marketing-Types
  • Digital Marketing- Advantages and Challenges

Download BBA MM Notes for IPU. Topic to topic covered according to the syllabus.

Last Updated: July 17, 2022