IPU Sales and Distribution Management Notes Unit 4
Sales_&_Distribution_Management_Unit_4.pdf
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Category: Notes
Subject: Sales and Distribution Management
Download BBA SDM Notes PDF. SDM is taught in 6th semester of BBA course in IPU.
UNIT 4 Distribution Channel – Design, Management And Logistics
- Channel Strategy and Design
- Selection, Motivation Evaluation of Intermediaries
- Managing Channel Dynamics, Relationships and Channel Conflict
- Physical Distribution Channel-Objectives and Decision Areas
- Introduction to Logistics and Supply chain Management
- Integration of Sales and Distribution Strategy
- Ethical and Legal Issues in Sales and Distribution Management
Last Updated: July 17, 2022
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