IPU Sales and Distribution Management Notes Unit 4

Download BBA SDM Notes PDF. SDM is taught in 6th semester of BBA course in IPU.

UNIT 4 Distribution Channel – Design, Management And Logistics

• Channel Strategy and Design
• Selection, Motivation Evaluation of Intermediaries
• Managing Channel Dynamics, Relationships and Channel Conflict
• Physical Distribution Channel-Objectives and Decision Areas
• Introduction to Logistics and Supply chain Management
• Integration of Sales and Distribution Strategy
• Ethical and Legal Issues in Sales and Distribution Management