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IPU Sales and Distribution Management Notes Unit 4


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File content type: application/pdf

Category: Notes

Subject: Sales and Distribution Management

Download BBA SDM Notes PDF. SDM is taught in 6th semester of BBA course in IPU.

UNIT 4 Distribution Channel – Design, Management And Logistics

  • Channel Strategy and Design
  • Selection, Motivation Evaluation of Intermediaries
  • Managing Channel Dynamics, Relationships and Channel Conflict
  • Physical Distribution Channel-Objectives and Decision Areas
  • Introduction to Logistics and Supply chain Management
  • Integration of Sales and Distribution Strategy
  • Ethical and Legal Issues in Sales and Distribution Management

Last Updated: July 17, 2022