IPU Services Marketing Notes Unit 3 PDF
BBA305_Services_Marketing__Unit_3.pdf
File size: 391 KB
File content type: application/pdf
Category: Notes
Subject: Services Marketing
SM Notes for GGSIPU Unit 3 according to syllabus.
UNIT 3 Service Product, Pricing and People:
- The 7p’s framework for Services Marketing
- Service Product
- Service Process
- Service Blueprinting
- Pricing of Services – Objectives, Challenges, Approaches
- Managing Services Personnel
- Customer role in Service Delivery
Last Updated: July 17, 2022
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