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IPU Services Marketing Notes Unit 3 PDF


File size: 391 KB

File content type: application/pdf

Category: Notes

Subject: Services Marketing

SM Notes for GGSIPU Unit 3 according to syllabus.

UNIT 3 Service Product, Pricing and People:

  • The 7p’s framework for Services Marketing
  • Service Product
  • Service Process
  • Service Blueprinting
  • Pricing of Services – Objectives, Challenges, Approaches
  • Managing Services Personnel
  • Customer role in Service Delivery

Last Updated: July 17, 2022