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Marketing Management Notes PDF Unit 2

BBA203_Marketing_Management__Unit_2.pdf

File size: 796 KB

File content type: application/pdf

Category: Notes

Subject: Marketing Management

UNIT 2 Product & Pricing

  • Product Levels
  • Product Mix
  • Product Lines
  • Product Strategy
  • Branding Decisions
  • New Product Development
  • Product Life Cycle
  • Pricing Decisions:
  • Pricing Objectives
  • Pricing Methods
  • Pricing Adjustments Strategies

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Last Updated: July 17, 2022

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