Marketing Management Notes PDF Unit 2
BBA203_Marketing_Management__Unit_2.pdf
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Category: Notes
Subject: Marketing Management
UNIT 2 Product & Pricing
- Product Levels
- Product Mix
- Product Lines
- Product Strategy
- Branding Decisions
- New Product Development
- Product Life Cycle
- Pricing Decisions:
- Pricing Objectives
- Pricing Methods
- Pricing Adjustments Strategies
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Last Updated: July 17, 2022
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