Marketing Management Notes Unit 1


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Category: Notes

Subject: Marketing Management

UNIT 1 Introduction to Marketing

  • Nature, Importance and Scope of Marketing, Basic Concepts
  • Marketing Philosophies
  • Marketing Management Process – An Overview
  • Concept of Marketing Mix.
  • Understanding Marketing Environment
  • Steps in Consumer Decision Making
  • Characteristics of Industrial Markets
  • Market Segmentation, Target and Positioning

Download IPU MM notes for BBA program. MM is taught in the 3rd semester of GGSIPU BBA.

Last Updated: July 17, 2022