Marketing Management Notes Unit 1
BBA203_Marketing_Management__Unit_1.pdf
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Category: Notes
Subject: Marketing Management
UNIT 1 Introduction to Marketing
- Nature, Importance and Scope of Marketing, Basic Concepts
- Marketing Philosophies
- Marketing Management Process – An Overview
- Concept of Marketing Mix.
- Understanding Marketing Environment
- Steps in Consumer Decision Making
- Characteristics of Industrial Markets
- Market Segmentation, Target and Positioning
Download IPU MM notes for BBA program. MM is taught in the 3rd semester of GGSIPU BBA.
Last Updated: July 17, 2022
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