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Marketing Management Unit 3 Notes PDF

BBA203_Marketing_Management__Unit_3.pdf

File size: 263 KB

File content type: application/pdf

Category: Notes

Subject: Marketing Management

UNIT 3 Place:

  • Role and Importance of Intermediaries
  • Types of Channels
  • Major channel Design Decisions
  • Selecting, Motivating and Evaluating Channel intermediaries
  • Physical Distribution
  • Logistics and Supply chain Management

Last Updated: July 17, 2022

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