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Research Methodology Notes PDF


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Category: Notes

Subject: Research Methodology

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UNIT 1 Introduction

  • Meaning of Research
  • Scope of Business Research
  • Purpose of Research – Exploratory, Descriptive, Explanatory
  • Unit of Analysis – Individual, Organization, Groups, and Data Series
  • Conceptions, Construct, Attribute, Variables, Hypotheses

Last Updated: July 17, 2022