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RM Notes Unit 3 PDF


File size: 208 KB

File content type: application/pdf

Category: Notes

Subject: Research Methodology

Download Research Methodology Notes PDF for IPU. Topics covered are:

UNIT 3 Place:

  • Role and Importance of Intermediaries
  • Types of Channels
  • Major channel Design Decisions
  • Selecting, Motivating and Evaluating Channel intermediaries
  • Physical Distribution
  • Logistics and Supply chain Management


Last Updated: July 17, 2022