Services Marketing Notes Unit 1 PDF
BBA305_Services_Marketing__Unit_1.pdf
File size: 184 KB
File content type: application/pdf
Category: Notes
Subject: Services Marketing
Services Marketing Notes IPU. SM is generally taught in 5th Semester of GGSIPU BBA program. The attachment contains Unit 1 notes.
UNIT 1 Introduction to Services Marketing
- Services, Unique Characteristics and
- Marketing Challenges of Services
- Growing importance of Services sector in India
- Services Marketing Management Process-Overview
Last Updated: July 17, 2022
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