Services Marketing Notes Unit 1 PDF


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Category: Notes

Subject: Services Marketing

Services Marketing Notes IPU. SM is generally taught in 5th Semester of GGSIPU BBA program. The attachment contains Unit 1 notes.

UNIT 1 Introduction to Services Marketing

  • Services, Unique Characteristics and
  • Marketing Challenges of Services
  • Growing importance of Services sector in India
  • Services Marketing Management Process-Overview


Last Updated: July 17, 2022