Services Marketing Notes Unit 4

BBA305_Services_Marketing__Unit_4.pdf

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Subject: Services Marketing

UNIT 4 Service Distribution, Communication and Physical Evidence

  • Challenges of Service Distribution
  • Service Franchising-Benefits & Risks
  • Integrated Services Communication Mix.
  • Services Marketing Triangle
  • Managing Physical Evidence
  • Service Scape

Last Updated: July 17, 2022

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